Thursday, March 19, 2009

Some things that are bugging

I just typed out a review for the movie Protege, coming out Tuesday on DVD, on my Word Processing...thing...that processes I guess? Great film by the way - Hong Kong undercover cop movies are good! Anyway, every time I wrote the word "protege", the word processing thing automatically added the little "accent aigues" over the two "e"s. It did it for me, which I thought was nice. However, every time I typed the word, and it corrected the word for me, there was still a red line under it indicating that I had misspelled it. I don't know why this irritated me so much.

Also irritating me is the new Ford commercial I have been seeing. The one that says that Ford is now all about quality. As if, in the past, Ford had really been all about shiny paint. But that's not really what irritates me. What bothers me is that Ford goes through the commercial, mentioning their new-found "quality" over and over again. With this bizarrely cryptical benchmark of "quality" that is never really quantified or explained. But here's the crazy bit - at the end of the commercial, they say that Ford has NOW, (and I guess we are to assume only now), reached the level of quality of Toyota and Honda! Is this really the way to promote your company? We are finally as good, or at least almost as good, or somwhere close to as good, as those foreign car makers! Buy American! You've created an arbitrary benchmark with the word "quality", which means nothing on it's own, and you're still not willing to say that your "quality" is better than the other guys?

Maybe I pay too much attention to commercials. The other one that irritates me specifically is that one for that hair product, whatever it is, where the chick who looks vaguely like Cameron Diaz throws her hair about and her hair is all poofy off her head and big and stuff, and the commercial tells you that the product gives you 5X more volume! Five times? Really? Upon what empirical data are we relying to believe that this makes sense? First, how do you measure "volume" of hair, and second, even if you can, somehow, measure "hair volume", how can you possibly say that something creates a five-fold increase in that volume? Just like "quality", this is an utterly pointless and cryptic measuring stick that actually means nothing. I think I might never watch TV again unless it's on the PVR.

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